Draknet SEO & Online Marketing

What Is SEO?

It’s Simpler Than You Think!

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.

In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

SEO is important because it is the most cost-effective and long term solution to bring in new customers for your business. SEO takes time and patience to do right, and as a small business owner myself I know a person just doesn’t have the time and resources to do it all yourself.

There is no proven bullet proof method to ranking high in Google’s search engines. However there are guidelines that we must adhere to, and Google will penalize you and may even blacklist your website if you try sneaky tactics! So don’t fall for the quick and cheap route, the results may not be quite what you are expecting.

I decided to start Draknet in 2002 to fuel my hobbies of design and coding, computer repair and the like. My passion for design pushed my business further than I could ever have hoped and bloomed into the business I run today and I couldn't think of anything I'd rather be doing!